Tavistock Group / 2013 - 2014

While working with Albany, we had many instances to explore and submit branding pitches on how to enhance Albany's overall aesthetic and ultimately, their welcome package given to new members. The Package is mostly compiled of print materials which includes a welcome letter, forms to complete upon arrival, concierge card and most importantly, a membership card.  

By first redesigning their original 'stripe' into the one shown (the color block displayed at the head and foot of each page), I was able to create a brighter statement on each piece of stationary. Drawing from inspiration such as bahamian sea grass and palm trees, I was able to show an interpretation of nature and movement within the stripe. Overall, I felt it gave the collection subtlety and quiet charm.