2015 - 2016

As an integrated designer, I worked extensively with both the print and digital platforms. My main focuses however were the weekly & seasonal website updates. This included (but not limited to) all of our landing pages and mobile assets. To coincide with these updates, it required both independent and collaborative thinking to concept emails that helped compliment our website's narrative. Because the brand is so product driven, I focused on at least 10 email concepts per week. While the brand's overall aesthetic is clean and modern, we were able to implement simple animation (gif) and sometimes banners to accentuate our messaging.

I also managed the small circulation for the kid's department. This includes working extensively with our studio photographers, digital art director and project managers to execute seasonal photoshoots, email and landing page designs. My work on the print platform included in-house company invitations to holiday campaign signage and collateral that showcased table top signage, banners, easels, direct mailers and flyers.